December 17

Local SEO Strategy Tips and Tricks for Real Estate Professionals


What is SEO?

SEO is an acronym for “Search Engine Optimization.” It’s the term used to describe how well your website is structured to appear in a Search Engine’s results (like Google).

Every city has many real estate professionals providing the same services and competing for the same business. The level of brand visibility online will largely depend on the local SEO strategies adopted by each company. Local search engine optimization can help place a particular real estate professional at the forefront of the field. If you know the right things to do, you can outrank your competitors in your area. All it takes is improving your search rankings to drive local organic traffic to your website.

We are going to share some of the simplest and easiest local SEO tips in this article. Hopefully, with the little investment they require, you will see some fantastic results.

Consider these few:

1. Create local content on your website

Many real estate professionals underestimate the importance of uploading quality content on their websites. You should focus on providing relevant and quality information to your site’s visitors, particularly framing it from a local standpoint. That way, you can keep your readers coming back, thereby generating more leads. Don’t rely only on your static website content – create frequent, information-filled blog posts to generate traffic, as well. It doesn’t pay to provide boring blocks of text only. Ensure you emphasize your points with captivating visuals to attract more visitors and keep them on your site longer.

2. Utilize the Google My Business Tool

This is a free SEO tool you can use to increase your visibility. With this tool, you can create a business profile that will attract more clients looking for real estate services. Although other real estate professionals may use it, you can optimize it better than others by completing and updating it fully and attract more leads. In your profile, people will see the following:

  • Contact details
  • Business hours
  • Images
  • Business address, etc

With as much relevant information present in your profile, many people will understand how you can serve them better than your competition.

3. Build high-quality links

Link building is another essential strategy to utilize for building your local SEO. When writing blog content, look for ways to link your real estate services to popular and well-respected websites to drive more traffic to your site. One of the mistakes people make in link building is using spam links. Try hard to avoid it, and instead, utilize backlinks and guest blogging.

4. Utilize your local business directory

Business directories can put your company at the forefront of your industry. To start, do some online searches for the real estate services you provide and see what listing directories pop up. Then, be sure to add yourself to those directories, looking for ways to distinguish yourself from your competitors. While it may be beneficial to be listed in multiple directories, don’t waste money by trying to be in every one. Instead, be targeted in your approach, looking for directories that may not have anyone in your area listed OR are considered a leading directory that you should make sure you are in. When people search through the directories, they will see your contact information, some reviews about your services, and a brief description of your service.

5. Optimize your web pages and content focusing on local keywords

When writing content for your website, make sure that the content you post is beneficial to your visitors and make sure local keywords are sprinkled throughout. Google will rank your website higher than others if your content first and foremost provides value to people visiting your site. Some sites out there try to play the SEO game by use funny-sounding keywords and make the content meaningless. For instance, instead of using “real estate broker St Louis,” you should use a stop word such as “in” and write “real estate brokers in St Louis.” This sounds natural and will rank better overall.

6. Place your real estate office address in the website footer

Search engines love this type of detail because they can use it to associate your site to a particular location. Apart from the address, you can add some visuals in the header, some strategic portions on your website, and maybe the navigation bar.

7. Prioritize your site’s security

Google pulls down many websites due to malicious content, unreliable links, viruses, etc. Some of your competitors may overlook this fact and suffer terrible setbacks and loss of customer trust. On the other hand, you can be the trusted service provider if you ensure that hackers don’t victimize people through your website.

8. Maintain a good reputation

You must manage your online and offline reputation with all you’ve got. That way, you can be sure to gain the trust and confidence of your clients. When people read reviews about your company/services on social media or other sites, it should be encouraging and notable to win more customers for you.


You can be a part of your industry’s big shots if you adopt the strategies we have shared for local SEO. Each of these strategies will not cost you that much besides some dedicated time, but the benefits will astound you. Why not start today and take your real estate business to another level of growth and expansion.


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