Marketing
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Course 3: Non-Marketing Mission Statement

6 Chapters 11 Lessons Easy

About this course

This course is the third in a series that will help develop your personal brand, business's brand, marketing message, and practical SEO for our business's website.

This course will focus on developing what we call your non-marketing mission statement, your elevator hook, and your main marketing motto.

Course Structure

ONLY FOR LOGGED-IN USERS

Prep Work 1 Lesson

Download & Print Worksheet

Before starting this course, you will need to download (and preferably print) the following worksheet. 

Once you have done that, you can move on to the next lesson.

ONLY FOR LOGGED-IN USERS

Section 1: Non-Marketing Mission Statement for Internal Audiences 2 Lessons

1.1 Collecting Your Thoughts

Complete section 1.1 on your Non-Marketing Mission Statement, Elevator Hook & Main Marketing Motto Worksheet.

1.2 Putting Your Non-Marketing Mission Statement Together

Complete section 1.2 on your Non-Marketing Mission Statement, Elevator Hook & Main Marketing Motto Worksheet.

ONLY FOR LOGGED-IN USERS

Section 2: Elevator Hook for External Audiences 2 Lessons

2.1 Writing It Out

Complete section 2.1 on your Non-Marketing Mission Statement, Elevator Hook & Main Marketing Motto Worksheet.

2.2 Narrowing It Down

Complete section 2.2 on your Non-Marketing Mission Statement, Elevator Hook & Main Marketing Motto Worksheet.

ONLY FOR LOGGED-IN USERS

Section 3: Main Marketing Motto for Everyone 2 Lessons

3.1 Brainstorm Your Marketing Motto

Complete section 3.1 on your Non-Marketing Mission Statement, Elevator Hook & Main Marketing Motto Worksheet.

3.2 Write Down Some Rough Draft Versions Of Your Marketing Motto

Complete section 3.2 on your Non-Marketing Mission Statement, Elevator Hook & Main Marketing Motto Worksheet.

ONLY FOR LOGGED-IN USERS

Section 4: Bringing It All Together 1 Lesson

4.1 Fill Out Your Finalized Statements.

Complete section 4.1 on your Non-Marketing Mission Statement, Elevator Hook & Main Marketing Motto Worksheet.

ONLY FOR LOGGED-IN USERS

Section 5: Next Steps 3 Lessons

5.1 Share your Non-Marketing Mission Statement with your whole team.

Complete section 5.1 on your Non-Marketing Mission Statement, Elevator Hook & Main Marketing Motto Worksheet.

5.2 Ensure all your team members know the elevator hook and when to use it.

Complete section 5.2 on your Non-Marketing Mission Statement, Elevator Hook & Main Marketing Motto Worksheet.

5.3 Incorporate your main marketing motto into your logo and your marketing materials.

Complete section 5.3 on your Non-Marketing Mission Statement, Elevator Hook & Main Marketing Motto Worksheet.

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