Course 4: Marketing Message Worksheet

8 Chapters 15 Lessons Easy

About this course

This course is the fourth in a series that will help develop your personal brand, business's brand, marketing message, and practical SEO for your business's website.

In this course, we will focus on developing what we call your marketing message.

Course Structure

ONLY FOR LOGGED-IN USERS

Prep Work 1 Lesson

Download & Print Worksheet

Before starting this course, you will need to download (and preferably print) the following worksheet.

Once you have done that, you can move on to the next lesson.

ONLY FOR LOGGED-IN USERS

Section 1: Brainstorm Your Message 6 Lessons

1.1 What are the ultimate desired outcomes a customer/client will achieve by using your product/service?

Complete section 1.1 on your Marketing Message (Elevator Pitch) Worksheet.

1.2 List both the emotional and practical benefits of achieving that result per each persona.

Complete section 1.2 on your Marketing Message (Elevator Pitch) Worksheet.

1.3 List the common objections or excuses your ideal client personas either have given you when they say “no” in the past or that you anticipate them using in the future.

Complete section 1.3 on your Marketing Message (Elevator Pitch) Worksheet.

1.4 List the specific products or services that you have that would appeal to each client persona.

Complete section 1.4 on your Marketing Message (Elevator Pitch) Worksheet.

1.5 What does each client persona want to accomplish with your product/service/etc.? What is their goal of purchasing your product?

Complete section 1.5 on your Marketing Message (Elevator Pitch) Worksheet.

1.6 If someone wants to purchase your product or service, what is the next step for each client persona? Depending on your client personas, there may be unique ways for the person to interact with your business!

Complete section 1.6 on your Marketing Message (Elevator Pitch) Worksheet.

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Section 2: Piecing Together Your Marketing Message 1 Lesson

2.1 Weaving Your Marketing Message Together From Your Brainstorm

Complete section 2.1 on your Marketing Message (Elevator Pitch) Worksheet.

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Section 3: Differentiating Yourself From The Competition 1 Lesson

3.1 Review your competitor breakdown from your Business Branding Worksheet. What differentiates you from other competitors? Breakdown that difference by how it would appeal to each ideal client persona.

Complete section 3.1 on your Marketing Message (Elevator Pitch) Worksheet.

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Section 4: Providing Proof 1 Lesson

4.1 What successes have you had that provide proof your product or service is as advertised to your client personas? Customize your proof per persona. If a particular persona would only be interested in a specific product or service you have, make sure that evidence is connected to that same product or service.

Complete section 4.1 on your Marketing Message (Elevator Pitch) Worksheet.

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Section 5: Bring Your Client Into Your (Limited) Goal With A Side Of FOMO 1 Lesson

5.1 Look back on your goals from your Business Branding Worksheet. Can you use any of these goals to share with your potential customers or clients? Make sure to add some sort of exclusivity or limitation as you customize your goal per persona.

Complete section 5.1 on your Marketing Message (Elevator Pitch) Worksheet.

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Section 6: Putting It All Together - Creating Your Elevator Pitch 1 Lesson

6.1 Your Elevator Pitch

Complete section 6.1 on your Marketing Message (Elevator Pitch) Worksheet.

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Section 7: Next Steps 3 Lessons

7.1 Share with your sales/customer facing team members.

Complete section 7.1 on your Marketing Message (Elevator Pitch) Worksheet.

7.2 Update sales materials as necessary.

Complete section 7.2 on your Marketing Message (Elevator Pitch) Worksheet.

7.3 Review and update this document/messaging as needed.

Complete section 7.1 on your Marketing Message (Elevator Pitch) Worksheet.