Course 2: Business Branding

7 Chapters 16 Lessons Easy

About this course

This course is the second in a series that will help develop your business branding. Before you start this course, be sure to complete the personal branding documents and coursework.

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Course Structure

ONLY FOR LOGGED-IN USERS

Prep Work 1 Lesson

Download & Print Worksheet

Before starting this course, you will need to download (and preferably print) the following worksheet.

Once you have done that, you can move on to the next lesson.

ONLY FOR LOGGED-IN USERS

Section 1: Your Business Goals & Reason For Being 2 Lessons

1.1 What Are Your Business Goals?

Complete section 1.1 on your Business Branding Worksheet.

1.2 Understanding Your Why

Complete section 1.2 on your Business Branding Worksheet.

ONLY FOR LOGGED-IN USERS

Section 2: Define Your Business 1 Lesson

2.1 Complete the following questions about your business.

Complete section 2.1 on your Business Branding Worksheet.

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Section 3: Narrowing Your Target 3 Lessons

3.1 Characteristics Of Your Ideal Client Persona

Complete section 3.1 on your Business Branding Worksheet.

3.2 Describe Your Customer's Pain

Complete section 3.2 on your Business Branding Worksheet.

3.3 Points of Contact

Complete section 3.3 on your Business Branding Worksheet.

ONLY FOR LOGGED-IN USERS

Section 4: Who's Your Competition? 1 Lesson

4.1 Brainstorm and fill out who your competitors are in your market(s).

Complete section 4.1 on your Business Branding Worksheet.

ONLY FOR LOGGED-IN USERS

Section 5: Your Image 5 Lessons

5.1 Brand Adjectives

Complete section 5.1 on your Business Branding Worksheet.

5.2 Identify Emotional Brand Triggers

Complete section 5.2 on your Business Branding Worksheet.

5.3 Narrow Down To Top 3-5 Brand Triggers

Complete section 5.3 on your Business Branding Worksheet.

5.4 Key Brand Messages

Complete section 5.4 on your Business Branding Worksheet.

5.5 If Your Brand Were A Person, Who Would It Be?

Complete section 5.5 on your Business Branding Worksheet.

ONLY FOR LOGGED-IN USERS

Section 6: Putting It All Together 3 Lessons

6.1 Combine The Persona With The Key Brand Adjective, Trigger, And Message

Complete section 6.1 on your Business Branding Worksheet.

6.2 Review Your Current Branded Materials

Complete section 6.2 on your Business Branding Worksheet.

6.3 Make A List of Everything That Needs To Be Updated

Complete section 6.3 on your Business Branding Worksheet.